Who We Are

Since 2015, Shenzhen Xin Cheng Le Co., Ltd has been exclusively focused on the design, development, and manufacturing of RC bait boats. We are the pioneer who brought high-end features into the mid-range market by simplifying complex operations — making professional fishing accessible to everyone.

Today, we stand as a market leader in China with 40% market share (including OEM), offering over 30 self-developed models covering entry-level to mid-high end segments. Our products are known for setting trends in the mid-low to mid market, always leading with user-friendly innovation.

Behind every boat is a dedicated team of 50 professionals: 30 skilled workers ensuring precision manufacturing, and 20 administrative and R&D staff driving continuous improvement. This balance guarantees both production capacity and engineering excellence.