Who We Are

Since 2015, Shenzhen Xin Cheng Le Co., Ltd has been exclusively focused on the design, development, and manufacturing of RC bait boats. We are the pioneer who brought high-end features into the mid-range market by simplifying complex operations — making professional fishing accessible to everyone.

Today, we stand as a market leader in China with 40% market share (including OEM), offering over 30 self-developed models covering entry-level to mid-high end segments. Our products are known for setting trends in the mid-low to mid market, always leading with user-friendly innovation.

Behind every boat is a dedicated team of 50 professionals: 30 skilled workers ensuring precision manufacturing, and 20 administrative and R&D staff driving continuous improvement. This balance guarantees both production capacity and engineering excellence.

Wooden Boat Paddle Showcase

Why Choose Us?

Driving innovation in the RC fishing industry

Industry Pioneer

Creator of the first cost-effective GPS 2-waypoint & one-hand remote control boat.

Full-Stack R&D

100% independent IP – from hardware/software to mold structuring and assembly.

Complete Matrix

Full lineup covering Basic, Mid-Range, and Premium Smart Models for all markets.

Market-Proven

4 out of every 10 bait boats in the market are designed and manufactured by us.

Factory Tour

Production Workshop
Production Workshop

Production Workshop
Production Workshop

Production Workshop
Production Workshop

Production Workshop
Production Workshop

Production Workshop
Production Workshop

Warehouse & Logistics
Warehouse & Logistics

ChinaFish Exhibition
ChinaFish Exhibition

Samples Room
Samples Room

Our Strength in Numbers

50+

Total Team Members

30

Skilled Production Workers

20

R&D & Administrative Staff

30+

Self-Developed Models

Your Trusted OEM/ODM Partner

We are the “behind-the-scenes engineer” for numerous well-known brands. With full-stack in-house R&D (hardware, software, mold design) and a responsive team, we turn your concepts into market-ready products. Whether it's customizing an existing model or developing a completely new design, we deliver with competitive pricing and reliable quality.

Our export network covers the United States, Europe, South America, Southeast Asia, and the Middle East. We welcome sample requests and any business discussions based on mutual trust and respect.

A Decade of Focus. Ready to Build Your Next Bestseller.

Let's create value together — with innovation, stability, and integrity.

Contact Us